01 / Live auction
Make the bid feel immediate.
A live room has to move quickly without making the buyer feel rushed or lost.
Interactive lab
6 briefs / 4 moves
Product thinking, under a little pressure.
Ship the
brief.
About the Lab
A short, interactive look at how I think through a product. Each brief comes from one of my live projects: you choose what matters, arrange a four-step plan, and see the decisions behind the real build.
About 90 seconds. No sign-up. Your best scores stay in this browser.
- Choose a real brief.
Pick a product and the problem its customers need to solve.
- Make your four moves.
Select four decisions from six, then arrange the order you would build them.
- See the thinking behind it.
Compare your plan with a reference approach and explore the actual case study.
Brief → Decisions → Evidence
A small product exercise
Good products are
ordered decisions.
Each brief is pulled from a live product problem: a marketplace, apparel storefront, production floor, hospitality supplier, or couture shop. Pick the one you want to unpack.
Static route / always available
Browse the 6 briefs.
Enable JavaScript to play the short version, or go straight to a case study below.
02 / Apparel + services
Give every buyer a lane.
One storefront serves a product shopper, a team buyer, and someone who needs production help.
03 / Digitizing catalog
Turn breadth into a clear next step.
A production business can offer everything and still leave a visitor unsure where to begin.
04 / Production floor
Make the quote feel informed.
A technical service earns trust when the price, timing, and handoff are visible before the upload.
05 / Hospitality B2B
Make a large catalog feel specified.
A B2B buyer needs to understand capability, inspect the collection, and request a quote with the right details.
06 / Couture commerce
Let the catalog feel like a world.
Luxury browsing should carry the feeling of an atelier while still helping someone find, save, and buy a piece.
The interactive version is optional. The 6 briefs and the work behind them remain available without JavaScript.
Step 01 / Choose the constraint
Which brief are you shipping?
Start with the problem that interests you. You will choose four moves from six, then arrange them through one reference approach from the case evidence. Alternatives are still yours to defend.
Lab progress
0 / 6 briefs played
Pick a brief to begin.
Optional clock
Try the 60-second challenge. The timer pauses when this tab is inactive.
01 / Live auction
Make the bid feel immediate.
A live room has to move quickly without making the buyer feel rushed or lost.
- Constraint
- Urgency and trust need to share the same screen.
- Ship for
- Turn discovery into a confident bid, then give people a reason to come back.
The decision deck
Choose four moves.
Tap or click a card to add it. Choose the moves that speak to the constraint; the score is a comparison with one reference approach, not an objective verdict.
The ship order
Arrange the plan.
Drag with a mouse, or use the move controls on touch and keyboard. The order is one useful reading of the brief, not the only one.
Step 03 / Evidence unlocked
The brief is shipped.
Your plan is now compared with one reference approach from the real build.
0/ 100
Your brief score
Ready for a first pass.
Four choices, one ordered point of view.
Best for this brief: —
- Reference fit0 / 48
- Sequence read0 / 32
- Completed plan12 / 12
- 60-second challenge+0
Decision review
What your plan said.
Evidence from Auctibuy
The real product problem.
- Problem
- Tension
- Key decision
- System
- Observed evidence
- Next iteration